WCA Campaign Manager


  • London
  • £250-£350 pd
  • Closing date

Our client an established Global CRM & Marketing services business are looking to hire a WCA / Silverpop Campaign Manager in a contract role, you will be servicing a wide range of clients supporting them with Silverpop & CRM initiatives.

Purpose of the role

With a strong experience in customer-centric and data led CRM, you will drive the delivery of best in class multi-channel CRM programs across multiple markets.

A passionate CRM subject matter expert you continue to develop your knowledge of new technologies and techniques to strive to keep ahead and uncover new ways to communicate with our customers.


  • Support in the delivery best in class multi-channel CRM marketing program.
  • Build and plan effective test & learn strategies to gain more insight in to customers and continuously improve communications
  • Ensure all communications have engaging, dynamic content and effective, responsive designs, informed by customer insight
  • Establish channel-specific performance benchmarks, summarise key insights, and recommend actions to improve performance.
  • Working with internal and external stakeholders to determine the requirements of upcoming campaigns.
  • Working with the team to manage end-to-end communication including, receiving/writing briefs, campaign creation, HTML proofing, managing sign-off and presentation of results with recommended next steps.
  • Collaborate with Database Marketing, Content, SEO, PPC, Display and other disciplines in Marketing, Data Science and Product teams to deliver aligned customer experience.

Experience Required:

  • Proven experience working on best in class multi-channel CRM marketing program.
  • Experience of using CRM communication production system IBM Watson Campaign Automation / WCA / Silverpop
  • Strong understanding of customer lifecycle and how to influence customer behaviour through CRM campaigns
  • Proven track record of planning and executing CRM strategies into strong performing programs, with a clear view on KPIs and what success looks like
  • Excellent analytical skills with experience of and comfort with working in a data-driven environment
  • Attention to detail and planning skills are essential
  • Strong verbal and written communication skills
  • Educated to degree level or equivalent




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We take a different approach to recruitment. Instead of treating you like a commodity, we take the time to really work out what makes you tick.

Fantastic experience working with Dan, he displayed outstanding efficiency, passion and professionalism throughout. I look forward to working with Bench in the future.
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